Lexington Soccer Celebration/FIFA Watch Party Event Info Session

Lexington Soccer Celebration: June 16–26 ⚽

Lexington Center is gearing up for a 10-day outdoor Soccer Watch Party on the Visitors Center Lawn - subject to licensing agreement - featuring a large LED screen, international matches, and a fun, family-friendly atmosphere. With 800–1,000+ visitors expected daily, this is a major opportunity to bring consistent foot traffic into the Center.

We encourage businesses to lean in with simple, visible ways to participate - think game-day specials, soccer-themed promotions, extended hours, or even small storefront activations like flags, team colors, or “watch party” signage. Whether it’s a quick grab-and-go offering, a themed menu item, or a “wear your team gear” discount, even small efforts can go a long way in capturing the energy of the event. 

Want to be on-site? We have 10 Community Tents available - $100/day ($75 for non-profits) - a great way to engage directly with attendees.

The Chamber will be promoting the event broadly which makes this a great opportunity to align your business with a high-energy, community-wide experience and drive new and repeat customers through your doors.

Interested in getting involved or learning more? Join us for a Lexington Soccer Celebration Info Session on May 14 at 5:00 PM in the Estabrook Meeting Room (Basement), Town Hall. Open to businesses, nonprofits, and community members.